Honeyweb Blog / Illegitimate Influencers
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Illegitimate Influencers: Spot the Red Flags
We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth?
Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer needs to be able to spot the warning signs.
A report entitled ‘Fighting Follower Fraud’ from CreatorIQ and Fullscreen Media gives hints on how to spot follower fraud.
By Copy Transmission
smk.co
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