Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform
Pinterest continues to grow, and become an increasingly important product discovery tool for its 250 million active users.
Indeed, Pinterest's focus has gradually shifted away from the social media elements.
Pinterest identifies its mission as "to help people discover and do things they love", and it's now far more focused on product discovery than facilitating direct interactions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Create and Market a Lead Magnet: The Ultimate Guide
Standing out from your competitors can be a real challenge.
Amidst all the noise, how do you create an unforgettable first impression for your potential customer?
In this guide, we’ll take a look at the process of creating a lead magnet. We’ll then share a variety of resources for lead magnet creation with examples of ones that are well done.
By Twila Grissom, Karola Karlson, Jared Kimball, Amy Saunders, Ben Snedeker, Suresh Thakoor & Andrew Wise
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Structure a Story in a Presentation
A MECLABS Institute Research Partner was putting together a major presentation and recently reached out for thoughts on how to structure it.
As with conversion and many other areas of marketing, MECLABS (the parent research organization of MarketingSherpa) has a specific framework for crafting engaging presentations.
Using a trusted framework can help, because public speaking — whether on webinars, in-person at conferences, to prospects on a sales call, or in an internal meeting.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local blog marketing experts, contact us to discover how we can help your business.
The Trust Trial: Could You Sell An IChicken?
Would you buy an Apple iChicken?
Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why?
At some point or another, we’ve all bought a product because of the brand name. But why do we prefer name brand cereal over the store brand?
By Shaniah McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
5 Effective Ways to Reduce Your Google Ads CPA
If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer.
You may read through a series of articles on how to do Target CPA bidding, but that still won’t arm you with hands-on, proven strategies to lower your CPA.
Target CPA bidding will help advertisers who use Google Ads to get as many conversions as they can for their set budget, but it won’t necessarily help them save money.
By Chandal Nolasco da Silva
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Instagram Adds New Shopping Options to Boost Revenue Potential
While Facebook seems to have lost popularity with users in recent times, Facebook
The company, is still winning out, because running in almost direct correlation with declining sentiment around its main app, is the increasing popularity of Instagram, which Facebook also owns.
The only problem here is that Facebook makes a lot more money from its core platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Your Ultimate Social Media Checklist [Infographic]
As a social media professional, how often do you feel a sense of accomplishment at the end of your workday?
If your answer was ‘often,’ all good, but if not, let us take a guess as to why
You have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing new strategies.
By Nadia Nazarova
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Your Ultimate Social Media Checklist [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_186357722.jpg)
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