Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Top 3 A/B Testing Challenges That Prevent Marketers From Getting Big Lifts
A/B testing can generate impressive results because it allows marketers to discover what really works.
And the results can be clearly measured and communicated to clients, business leaders, or partners
Whether it’s an ecommerce test that generates 36% more cart completions or a healthcare marketing test that produces 638% more leads.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
Lead Nurturing Tested: How slight script tweaks increased response by 31%
When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse.
It’s easy enough to see why: The sale is the goal. It is the macro-yes we are all searching for.
If a lead is generated but fails to close, it’s good for nothing but taking up space in the email database.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Should Your Brand Take a Stand on Controversial or Political Issues?
The unofficial slogan of most big businesses and top brands should be, “Look before you leap.”
So, marketers and agencies working for a large company or brand name product should probably take a much
Much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. Even if it means sacrificing everything.”
By Greg Jarboe
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
How to Get More Engagement With Facebook Live
Want more people to watch, share, and comment on your live videos?
Looking for tips on improving the quality of viewer engagement?
To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Pinterest Opens Up ‘Shop the Look’ Pins to All Businesses
Pinterest is expanding access to its buyable 'Shop the Look' Pins, giving all businesses the capacity to utilize the engaging eCommerce option.
As you can see here, Pinterest's 'Shop the Look' Pins add small dots to the Pin image when expanded, which users can then click on to get more information about the products highlighted
With additional prompts to click through and make a purchase.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features
As Instagram continues to rise, it's certainly not slowing down in terms of adding new tools and features.
Instagram has rolled out a couple of official new additions, while various other new tools have been located in the back-end code of the app, pointing to coming options.
Instagram has confirmed the launch of GIFs in DMs, including a new 'Random' GIF button, which could add an interesting element to your private chats.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Creative Tips for Instagram Stories (from Facebook’s Creative Shop Team)
Facebook ran a series of educational sessions to help promote it's Facebook Blueprint courses.
One of the sessions covered Instagram Stories, and how to make best use of the option, and included some interesting tips on how to create more engaging Stories experiences.
You can view the full session, along with other Facebook sessions from DMEXCO here.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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