Honeyweb Blog / Ichicken
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Trust Trial: Could You Sell An IChicken?
Would you buy an Apple iChicken?
Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why?
At some point or another, we’ve all bought a product because of the brand name. But why do we prefer name brand cereal over the store brand?
By Shaniah McGlaughlin
marketingexperiments.com
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