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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

3 Ways to Automate Google Ads Without Knowing How to Code

“The machines are coming, the machines are coming!” …

the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion.

Silly mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management.

By Kirk Williams
searchenginejournal.com

Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.

3 Ways to Automate Google Ads Without Knowing How to Code

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How to Consistently Increase Conversion

Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same.

All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be a lousy customer experience. 

Of course contact lenses are consistent, but can the same be said of marketing?

By Daniel Burstein
ama.org

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

How to Consistently Increase Conversion

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Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why

I used to be in a marketing leadership group, and any time we got into a discussion, someone invariably brought up how Steve Jobs did things. 

There’s a reason this visionary so often gets mentioned in heated marketing discussions (usually to defend someone’s idea).

He is a huge celebrity. And he was a brilliant, rich world-changer. An innovative genius. But let’s call him what else he was .

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why

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7 Reasons Why Content Needs Amazing Images, Videos & Visuals

Life is about attraction.

Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls.

Humans are visual beings. We’re attracted to beauty.

By Sam Hollingsworth
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

7 Reasons Why Content Needs Amazing Images, Videos & Visuals

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How to Plan a Successful Ask Me Anything (AMA) Experience

Have you ever wanted to do your own Ask Me Anything (AMA) event?

Wondering how to run these online Q&A sessions on social media?

In this article, you’ll learn how to organize and manage an online AMA experience on Facebook, Instagram, or Twitter.

By Sarah Aboulhosn
socialmediaexaminer.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Plan a Successful Ask Me Anything (AMA) Experience

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Instagram Rolls Out Scannable Nametags to All Users, Adds ‘School Communities’

While they've been floating around for some time, Instagram is this week officially rolling out its nametag codes to all users.

As you can see, nametags on Instagram enable you to scan in another users' code via the Instagram camera, which brings up a preview of their profile and a quick follow link.

Nametags are much the same as Snapcodes on Snapchat, or Messenger Codes on Facebook Messenger - in fact, almost every platform now has some variation of scannable codes to quickly connect.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Rolls Out Scannable Nametags to All Users, Adds ‘School Communities’

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Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame

Since the 2016 US Presidential Election, the social media landscape has changed significantly - though maybe not in ways many have noticed.

The election, and the subsequent revelations of voter manipulation via social platforms, cast social media in a new light

No longer could it be dismissed as a frivolous, pop culture distributor, mostly populated by kids. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame

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