Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Types of Social Media Content that Convert
Here’s an indisputable fact about social media content - you want to post social media content that converts.
Irrespective of what your business is, the ultimate goal of any social media activity is to move customers closer to purchase.
To that end, it’s critical for social media managers to identify what works in enticing their target groups into making a purchase.
By Aashish Sarma
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better
“How can a person be induced to do something he would rather not do?”
Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago.
In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman.
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
18 Must-See Video Marketing Secrets & Insights
Lights, camera, video.
If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing.
For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic will be videos.
By Lisa Buyer
searchenginejournal.com
Honeyweb are your local Video Marketing experts, contact us to discover how we can help your business.
Split Testing Copy: How To Find What Works Best For Your PPC Campaigns
Why you need a guide to split testing copy? Because your copy can -and will- make or break your PPC campaigns.
Sure, the images and videos can grab attention and even pique interest, but it’s going to be the copy that tells users why they should click or convert.
So you can bet that your Ad copy is what will determine whether they do or not.
By Ana Gotter
adespresso.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
10 Facebook Ads Strategies To Maximize Your Holiday Advertising
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”.
Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.
We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone.
By AdEspresso Ads Specialists
adespresso.com
Honeyweb are your local Holiday Advertising experts, contact us to discover how we can help your business.
10 Time-Saving Automations for More Efficient Marketing
As marketers, we constantly focus on what we’re doing and why we’re doing it.
We need to make sure the tasks we undertake (the what) contribute to purposeful goals that make a difference (the why).
While this approach makes sense, we often neglect the process; namely how we do what we do.
By Sam Marsden
searchenginejournal.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds
Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018.
Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.
Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated.
By Robert Williams
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
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