Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Causes Google Rankings to Be Highly Volatile?
Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas.
Google has been highly volatile lately. There have been a series of updates that have left a lot of sites scrambling.
Why is it that we see lately our rank on Google for “auto shipping” go from 6 to unranked?
By Jenny Halasz
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Twitter Seeks to De-Emphasize Follower Counts with New Update
During his recent trip in India, Twitter CEO Jack Dorsey noted that he wants to make follower counts a less significant element in the app
Even going so far as to say follower counts are 'meaningless' in one session.
That'll no doubt put a hurt on those 'influencers' who've spent copious amounts of time following and unfollowing people to build up their stats, but Dorsey's logic does seem sound.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps
The days of faking your way to Insta-fame could be numbered
With Instagram launching a new push to eliminate inauthentic followers and likes gained via the use of third-party tools which promise to boost your on-platform presence.
Every day, people come to Instagram to have real experiences, including genuine interactions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

SMT’s 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
As you start planning for 2019, it's worth considering the latest trends and shifts in social media budgets
Where businesses are spending their money, where they're seeing the best return and how they plan to approach digital marketing next year.
To help with this, we recently conducted a survey within the Social Media Today community to get some perspective on the latest key trends, and the experiences of our collective community.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

2018 Holiday Social Marketing Trends [Infographic]
The holidays are undoubtedly a fruitful time for many businesses
And with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase
Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![2018 Holiday Social Marketing Trends [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_239963149fg.jpg)
Landing Page Optimization: Free worksheet to help you balance segmentation and resources
All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be.
Everyone in marketing knows that.
However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources it will likely take.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out?
Curious how trust and tension help marketers retain their customers?
To explore what is and isn’t working for marketers today, I interview Seth Godin.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

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