Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A four-step framework for gaining customer wisdom and generating marketing results
There are smart marketers everywhere testing many smart ideas — and bad ones.
The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation.
As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing.
By Quin McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Where to Allocate Your Social Media Marketing Budget in 2019
As you go about planning your digital marketing strategy for 2019, it's worth considering the latest trends and shifts in social media budgets
Which platforms businesses are spending the most money on, where they're seeing the best returns and how the lessons they’ve learned have changed their approach in each respect.
To help with this, we recently conducted a survey within the Social Media Today community to get some perspective on the latest key trends.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads
A big part of why so many businesses rely on Facebook advertising is the potential to boost new customer acquisition.
But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.
You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.
By Animalz
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

3 Advanced Google Ads Tactics Guaranteed to Boost Performance
Top Google Ads performers are making far beyond the average 2-1 return on investment.
And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting.
They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

How to Use Event Tracking in Facebook Analytics: Event Source Groups
Want to better understand how your customers interact with your online channels?
Have you considered using Facebook Analytics event source groups to find out?
In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors.
By Amy Hayward
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In
Did you know the concept of search engine optimization is more than 20 years old?
It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”.
Most of that stuff seems pretty dated now. So why does SEO live on?
By Julia McCoy
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

6 Tips to Strengthen Your Social Media Strategy for 2019
2018 has flown by, and we're now fast approaching the new year.
In this post, I wanted to give you all a simple breakdown on how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy.
It's important to update and upgrade your strategy in alignment with the latest trends and shifts.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

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