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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Announces New Crack Down on Page ‘Sharing Schemes’

Have you ever been contacted by a content company seeking to publish content on your Facebook Page?

This is a growing scam – content farms will get in touch with Facebook Page managers and ask them to take part in a content sharing program

Through which the Page will post their content, increasing reach for their work, and boosting engagement for the page.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Announces New Crack Down on Page ‘Sharing Schemes’

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The Rising Concerns of Excessive Social Media Usage

It’ll come as no surprise that teens are using their mobile devices and social media a lot

But what is interesting, stemming from the latest Pew Research report into teen device usage, is that teens themselves think that they spend too much time on their smartphones and connected devices.

Pew interviewed 753 U.S. teens, and 1,058 parents, to get more insight into the pervasiveness of digital media usage, and their perspectives on its impacts.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Rising Concerns of Excessive Social Media Usage

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Social Media Marketing: Is it just brand’s performance, or has something changed in social media

Social media platforms are changing

Because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms — to name just a few.

But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Social Media Marketing: Is it just brand’s performance, or has something changed in social media

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How to Use Facebook and Twitter Ad Transparency Tools

Wondering what your competitors’ social media ads look like?

Have you heard of the ad transparency tools for Facebook and Twitter?

In this article, you’ll discover four ways social media marketers can use Facebook and Twitter ad transparency tools.

By Ana Gotter
socialmediaexaminer.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Use Facebook and Twitter Ad Transparency Tools

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Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

Landing pages are a gateway to your success.

They introduce visitors to your company, your site, your product or service, and the benefits you offer.

Your ad’s job is simple: it needs to catch the eye, communicate your offer, promise to deliver it, gain users’ trust and intrigue them enough to click.

By Animalz
adespresso.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

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Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways

The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.

We’re committed to protecting people from discriminatory advertising on our platforms. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination

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Instagram Tests a New Recommendations Feature to Boost Content Discovery

Instagram is testing a new content discovery process, by highlighting posts from accounts similar to those you follow and interact with in the main feed.

The tool is something of a compliment to the ‘All Caught Up’ notificationwhich Instagram rolled out last month

Once you’ve seen all the latest posts, Instagram will use the opportunity to highlight a selection of content that would normally appear in your Explore tab, customized to your interests.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Tests a New Recommendations Feature to Boost Content Discovery

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