Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Publishes New Report on How to Maximize Video Ad Performance
Video is the best performing content option on every social platform, which is particularly relevant in the case of Facebook.
Research shows that videos are the Facebook format most likely to reach and engage audiences, and with Facebook continually reducing organic reach through its News Feed algorithm updates
And sucking away referral traffic for Pages, an increasing number of businesses are turning to video on the platform to reduce their losses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
LinkedIn Adds Automated Bidding for Sponsored Content
LinkedIn tends to be a little behind the times with the latest tools and tricks - they get there eventually, but it just takes a while.
That doesn’t make such additions any less valuable, it just means you have to wait a little longer to see LinkedIn’s version.
I was reminded of this again this week with LinkedIn’s announcement of automated bidding for Sponsored Content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Testing Links in Facebook Stories, Which Could Give the Option a Boost
Facebook Stories is a ghost town, Stories don’t fit on Facebook, why would anyone use it?
While it’s true that Facebook Stories haven’t taken off the way Instagram Stories have, this new test could change things
Take a look at this Facebook Stories frame:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Ads Frequency: 3 Techniques to Fight It in 2018
What do you do when your Facebook ads campaigns don’t perform?
Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you’re done.
What do you do if you still don’t get the results you want?
By Massimo Chieruzzi
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Create an Effective Facebook Ad Retargeting Funnel
Want to improve your Facebook retargeting campaigns?
Wondering how to build a Facebook ad funnel that saves you time and effort?
In this article, you’ll discover how to build a Facebook ad funnel that retargets users with multiple ads over a substantial time period.
By Ben Heath
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
10 Reasons Why Your Instagram Audience Isn’t Growing
As Instagram has grown and grown, more users have been working to build their presence on the platform
But have often found that it's not easy to expand your following, with social media users seemingly less likely to tap 'follow' than they have been on Facebook and Twitter.
It can be frustrating, and it can take up more time - and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all.
By Johannes Kanter
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App’s Business Potential?
It’s hard to know exactly where Snapchat is placed at the moment.
The formerly ephemeral content app quickly amassed a huge audience among younger social users, prompting Facebook to first seek to acquire it, then replicate its core features.
Meanwhile, Snap itself went public, and since then its growth has stalled, with the expansion of Instagram Storiesseen as a big factor in the declining momentum of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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