Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Modern Buyer Needs a Modern Seller [Podcast]
Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on this episode of The Social Business Engine podcast.
Glenn and I have a conversation about a topic we're both passionate about, and that’s how the modern buyer needs a modern seller.
Without a modern seller, there’s a disconnect, and that means bad experience for the modern buyer.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Modern Buyer Needs a Modern Seller [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_577492270.jpg)
What is the Ultimate Number to Use in Your Blog Post Titles? [Infographic]
So, you know list blog posts are great for generating traffic, but is there an ideal number to use in your title?
Various studies have been conducted on this, providing a range of considerations and conclusions.
To provide some additional food for thought, Venngage looked at more than 120k posts to provide the below research notes - and the ideal numbers to use (and avoid).
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![What is the Ultimate Number to Use in Your Blog Post Titles? [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_701604589.jpg)
Spookily-Good Examples of Strategic Halloween Marketing Tactics
October marks a spooky time of year when brands can spice up their social media content to commemorate Halloween.
There are several things that brands can do to engage with their target audience from switching up content to contest promotion.
Anyone who has ever created a holiday social media campaign knows that finding inspiration is an essential component.
By Jordan Julian
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook’s ‘Community Boost’ will Teach Digital Literacy to Smaller Communities
Facebook’s looking to help communities as part of its mission to ‘bring the world closer together’.
So how can Facebook facilitate more connectedness and inclusion, and unite community groups?
By teaching them Facebook and associated digital skills.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Found Two New Errors in Their Ad Metrics, Issued Refunds
Facebook has once again been forced to issue refunds to advertisers due to errors in their ad measurement systems.
As was well-publicized, Facebook reported a range of issues with their ad metrics late last year, which also resulted in them issuing refunds.
At that time, Facebook explained that the issues were relatively limited, but still, with every mistake, even the smallest one, it further erodes advertiser faith in all of Facebook’s stats.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Your 2018 Marketing Calendar [Infographic]
As the festive season approaches, many marketers are asking themselves the same question: 'When is the perfect time to release holiday ads?'
Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question.
For instance, Christmas ads are normally prepared months in advance, while Mother’s Day promotions can usually be turned around within a month.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Your 2018 Marketing Calendar [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_691205941.jpg)
Snapchat Releases Q3 Earnings, Falls Short of Market Expectations
Snapchat has released its Q3 earnings report, and as expected, they once again highlight the challenges the company faces as it seeks to further establish itself within the social landscape.
First off, on users – Snapchat added 4.5 million daily active users for the quarter, taking it to a total of 178 million DAU.
That’s not much of a bump for a ‘growing’ platform, but more telling is the actual growth rate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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