Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Call Center Optimization: How A Nonprofit Increased Donation Rate 29% With Call Center Testing
If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory.
However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer experimentation as well.
To wit, this article is about a MECLABS Institute Research Partner who engaged in call center testing.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Conversing With The Customer: Beware Of Using Too Many Nouns
Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before.
Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.
As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The State of the Blogging Industry 2017 [Infographic]
Bloggers are a fascinating group, driven by a desire to exercise their creativity and build an independent income that helps them become self-employed.
They cover blog topics ranging from online business and marketing to vegan recipes to productivity to living.
Many bloggers are entrepreneurs with creative business models, selling everything from advertisements to ebooks to software applications.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The State of the Blogging Industry 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/blogr.jpg)
The Benefits of Blogging: 20+ Stats Business Owners Need to Know [Infographic]
Are you considering starting a blog for your business?
Want to fully understand the benefits of blogging before investing your time and resources?
Website Builder share a ton of blogging stats you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Benefits of Blogging: 20+ Stats Business Owners Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_766375351.jpg)
B2B Brand Marketing as a Driver of Growth [Podcast]
Anthony Kennada is a B2C marketer trapped in a B2B body.
He is CMO of Gainsight and has been with the company since inception.
On this episode of the Social Business Engine podcast, you’ll discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![B2B Brand Marketing as a Driver of Growth [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_558891982.jpg)
How to make a logo color inspiration
Color is a major part of logo design and communicating your brand.
Start from the beginning and learn the basics.
Colors have psychological meanings and affect our brains in different ways. Click the colors below to find out more.
By Logojoy
logojoy.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
9 Steps to Jumpstart Your Lead Generation in 2018
I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement.
Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.
But, it's that whole getting started part that so many companies have a problem with.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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