Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Simple Ways to Increase Visibility for Your Holiday Campaign
Are you running any holiday campaigns this year?
In this post, I’ve outlined a few things you can do to increase visibility for your holiday campaign.
Not everyone is great at coming up with gift ideas - I know I take time to Google gift guide around holiday time for inspiration and ideas.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Beyond “One Size Fits All” A/B Tests
If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests.
In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance”
“Don’t stop a test until it reaches YYY conversions” – where XX% is usually a number higher than 95%, and YYY is usually a number higher than 100.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Visual Marketing Ideas to Generate Insane Results [Infographic]
We all know that content marketing is about creating value for your audience and sharing it in a way that's useful to them.
Visual content marketing serves the same function - it just offers another medium through which your content can be shared.
This is especially important today, with visual content being the preferred content form of social media platforms.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![10 Visual Marketing Ideas to Generate Insane Results [Infographic]](https://www.honeyweb.com.au/uploads/blog/visg.jpg)
The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term
Most of us have heard the story by now - Facebook created two AI chatbots which went rogue and created their own language before being shut down.
Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice.
Essentially, the bots were tasked with trading balls, hats, and books.
By Ross Simmonds
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter Releases Major Events Calendar for December to Help with Strategic Planning
If you hadn’t noticed from the abundance of Christmas decorations going up in every department store and shopping mall, Christmas is now just weeks away.
And while you’re planning your family get together and finalizing your shopping strategy, many are also no doubt looking to squeeze all they can out of their final marketing push for 2017.
Twitter’s published its latest monthly major event calendar, highlighting all the key dates and topics that are likely to generate significant tweet attention in December, in order to help marketers prepare their strategies.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
7 Bold Predictions for Digital Marketing in 2018
Every year around this time I take a step back and to ponder some predictions for our field for the coming year.
Some come to be, others are a few years early - and then there are predictions which I’m still waiting to come true years later.
You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
By Chad Pollitt
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Are We Entering the Era of Millisecond Marketing?
Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors.
But this was how stocks were bought and sold for most of Wall Street’s history.
Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were making trades in milliseconds, leaving even the fastest floor traders in the dust.
By Ryan Holmes
blog.hootsuite.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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