Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways To Create A Killer Marketing Video [Infographic]
Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not tried already, in your marketing process.
And you should - data shows that video content is generating the most engagement across virtually all social platforms, including Facebook, Twitter and Pinterest.
But knowing that you should be creating video and actually doing it are two very different things - it's not always that easy to just grab a phone, start filming, and create great, effective video content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![7 Ways To Create A Killer Marketing Video [Infographic]](https://www.honeyweb.com.au/uploads/blog/marketing-1000x600.jpg)
Social Video Marketing Tips for Small Business [Infographic]
If you haven't already hear, video is a big deal.
Video content generates the most shares on Facebook, tweets with video see 9x the engagement of basic text tweets, LinkedIn's recently introduced their own native video tools which are seeing good response.
It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonder for your social reach and engagement, and is worth considering for all businesses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Social Video Marketing Tips for Small Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_445569292.jpg)
3 Reason Why You Should Focus on Referral Marketing in 2018
It’s that time of year when marketers take a look back at the performance of their marketing activity.
What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return?
Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets you’ll either need to make existing channels work harder or implement new activity.
By Angela Southall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Use A/B Testing and Personalization Best Together
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things.
I respectfully disagree, and I think this disagreement is at the root of how to use them best together.
We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook to train U.S. businesses on ads after Russia scandal
Facebook disclosed in September that Russians bought ads on its platform in an attempt to divide Americans in the run-up to the 2016 U.S. presidential election
Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.
Zuckerberg is travelling on Thursday to St. Louis, Missouri, to launch the program, after which Facebook will dispatch teams to 30 U.S. cities next year.
By REUTERS
brandequity.economictimes.indiatimes.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
75 Creative Facebook and Instagram Video Tips
It's no surprise to any marketer that video is critical to growing a business.
But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email."
If you answer "yes" to this question, you're on the right track: video doesn't have to be time consuming, hard, or take any certain production expertise.
By Christine White
blog.hubspot.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Steps to Optimize Your Digital Marketing Strategy for Cyber Monday
Cyber Monday is closer than you think. In just a couple weeks, millions of online shoppers will line up to find the best possible deals and get a head start on their holiday shopping.
Are you prepared for the onslaught?
Here are five steps you can take right now to make sure that when Cyber Monday does come around, you can leverage the attention into plenty of online sales.
By Brad Friedman
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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