Honeyweb Blog / Call Center Optimization
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Call Center Optimization: How A Nonprofit Increased Donation Rate 29% With Call Center Testing
If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory.
However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer experimentation as well.
To wit, this article is about a MECLABS Institute Research Partner who engaged in call center testing.
By Daniel Burstein
marketingexperiments.com
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