Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Marketing is Broken — and How You Can Fix It
I’m afraid that right now, as marketers, we may be close to reaching a breaking point.
Marketing used to get the benefit of the doubt, we used to be allowed to have “nice things”. But then too many abused that privilege and ruined it for everyone else.
Marketers started off with the best intentions, with the goal of simultaneously helping their audience and growing their businesses.
By Will Davis
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords adds targeting by phone number & mailing address
Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.
Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.
Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable.
By George Slefo
adage.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Analytics, the Pixel, and Events
Facebook Analytics is a terrific tool that not enough marketers are using.
Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?
In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.
By Jon Loomer
jonloomer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The 10 Best Ads of 2017
It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, to inspire a way forward.
Adweek’s 10 Best Ads of 2017 tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality.
But each, in its own way, made it a better place. Congrats to all the winning marketers and agencies.
By Tim Nudd
adweek.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Ultimate AdWords Retargeting Guide
Google AdWords gets a bad rap. “It’s too complicated.” “It doesn’t work.” But the fact of the matter is, you need AdWords retargeting.
Only a measly 2% of shoppers convert on their first visit. That means 98% of your traffic is bouncing from your site without giving you a dime.
Retargeting is a necessary evil in today’s digital landscape.
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Marketing Tips for Live-Streaming on Social Media [Infographic]
Live-streaming has been one of the trends of the last few years in social
With all the major platforms looking to tap into user desire for more immediate, in-the-moment sharing.
Facebook has made the biggest live-streaming push, but it could Instagram where it's been most significant , with the platform offering a range of new live-streaming additions, including the recently launched live guests option.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Marketing Tips for Live-Streaming on Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_772738360.jpg)
12 Digital Marketing Trends to Watch Out for in 2018
It’s December - you know what that means. Everyone wants to talk about the new year.
I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018.
We’re going to kick it off by talking about marketing trends we expect to see in the coming year.
By Isabella Andersen
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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