Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Most Popular Marketing Experiments Conversion Optimization A/B Testing And Value Proposition Content
This was a big year for Marketing Experiments.
In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000.
More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content that was most popular with your peers this past year.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Create a Digital Marketing Predictive Analytics Model
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors.
In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models.
These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening.
By Guy Sheetrit
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
16 of Our Most Powerful Strategies For Advertising On Facebook
The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising.
And when those big goals come up, you want to put the most effective ads in your arsenal out there. That’s where we come in.
We’ve gone through our archives to find some of the most powerful Facebook advertising strategies available.
By Andrew Tate
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
LinkedIn Native Video: What Marketers Need to Know
Wondering how LinkedIn native video could help your marketing?
Interested in tips for sharing LinkedIn video that grows your reach and leads?
To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen.
By Michael Stelzner
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos
Just days after launching their new ‘Sound Collection’ of free audio tracks which users can freely add to their uploaded videos
Facebook has announced a new deal with Universal Music Group which will enable them to offer music from Universal artists for use in various ways across the platform.
How, exactly, Facebook intends to use and offer these new music tools is not clear, though as noted, the immediate opportunity would appear to be in video, where Facebook has put increased focus in 2018.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
During our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
We covered a few major topics we believe will be the next big thing for digital marketers in 2018.
We had a great discussion with the group — here are the major takeaways from the chat.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/shutterstock_780808561.jpg)
7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays
This time of year, retailers are extremely busy, both in-store and online.
But for other businesses, the end of the year and the holiday season are different.
For example, we work mostly with technology companies, businesses that offer hi-tech products, technical services, and professional services in support of technology companies.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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