Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 8 Biggest Digital Marketing Mistakes and How to Avoid Them
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes
Or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more).
Learn about the eight most common digital marketing pitfalls and how to avoid or fix them.
By marketo
marketo.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers
Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert?
As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy.
There are five primary elements to make up the architecture of a popup, and then there’s a layer of interaction design beneath that which deals with the functional aspects such as triggers and targeting.
By Oli Gardner
unbounce.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
31 Surprising Video Marketing Facts You Need to Know [Infographic]
Already one of the most powerful tools in a marketer's arsenal, video is fast becoming the number one way to generate conversions.
Video content marketing is one of the most powerful ways to market your product or service.
Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.
By Larry Kim
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
![31 Surprising Video Marketing Facts You Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/F1-13-1038x576.jpg)
6 Really Bad Website Popup Examples
If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up.
You can learn a lot by looking at bad website popup examples.
Once you understand what not to do, you’ll default to starting your own popup designs from a better baseline.
By Oli Gardner
unbounce.com
Honeyweb are your local Website marketing experts, contact us to discover how we can help your business.
4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]
With some 56% of in-store sales now being influenced by digital platforms, it's clear that all businesses need to be putting increased focus on their digital presence
Aligning with evolving consumer discovery behaviors. But how are search behaviors evolving exactly?
What are the latest trends relating to how people are finding products and services that brands need to be aware of?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Digital marketing experts, contact us to discover how we can help your business.
![4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_787344232.jpg)
New Facebook News Feed Algorithm Updates You Need to Know
I’m sure you know it by now, but you are a commodity to Facebook.
To keep your interest and attention, Facebook's always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible.
Usually these updates are good for the overall user experience, but they can also cause significant headaches for marketers.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Inbound Marketing Basics: How to Attract & Convert Website Visitors [Infographic]
Are you looking for ways to generate website visitors?
Want to know how to convert those visitors into paying customers? Branex share the fundamentals of Inbound Marketing in this infographic.
Their three core tactics for attracting traffic in the first instance.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local Inbound marketing experts, contact us to discover how we can help your business.
![Inbound Marketing Basics: How to Attract & Convert Website Visitors [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_768378157.jpg)
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