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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Tips to Improve Your YouTube Marketing

Are you marketing on YouTube? Could you use some new ideas to improve your YouTube results?

Perhaps you should reconsider your YouTube approach.

In this article you’ll discover four tips to make your YouTube marketing more effective.

4 Tips to Improve Your YouTube Marketing

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How to Customize Slack for Social Media Teams

Is more than one person involved with your social media marketing? Are you looking for a way to improve collaboration on marketing projects?

Whether your team is within an office building or scattered around the world, Slack’s third-party app integrations make it easy to create a customized collaboration center.

In this article you’ll discover how to customize Slack for social media team collaboration.

How to Customize Slack for Social Media Teams

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How To Use Priming To Improve UX

Watch the trailer for The Hateful Eight, and then fill in the blanks:

K I _ _

Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.

How To Use Priming To Improve UX

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The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.

BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

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The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes

In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you to strengthen multiple aspects of your digital campaigns with simple techniques, from subject lines and calls-to-action to visitor engagement and mobile design.

With new year on the horizon, December is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Watch the video above to learn quick, actionable tactics for improving your marketing collateral in time for the new year.

The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes

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How to Easily Manage Multiple Twitter Accounts

Are you managing multiple Twitter accounts? Wondering how to streamline your Twitter marketing?

TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.

In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck.

How to Easily Manage Multiple Twitter Accounts

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What Can Marketers Learn From Clinton’s Social Media Fails?

At the end of the year, Americans will elect the 45th President of the United States but before a vote has even been cast, a fierce battle has been raging in the social media thunderdome. The Democrat favourite is America’s power suit sweetheart, Hillary Clinton- former First Lady and Secretary of State. So what can marketers learn from the social media blunders of Hillary?

Watch out for mobile > In an attempt to appear #relatable, NCB’s fluff piece about Hillary Clinton staffers chowing down on pizza took an unexpected turn. On a desktop, the article “Hillary Clinton’s Campaign Is Powered By Pizza, Analysis Shows” looked innocent enough. Mobile users got a more “Netflix and Chill” reading:

What Can Marketers Learn From Clinton’s Social Media Fails?

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