Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 10 Worst Social Media Marketing Decisions and What to Do Instead
Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, some of these mistakes can be quite damaging to your image, especially when they are easily avoidable.
This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help you find alternate actions to prevent the consequences you could see otherwise.
33 Free Social Media Marketing Tools for Small Businesses
Small business owners may find it challenging navigating through the fast-paced world of social media.
Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money.
What Types of Content Should You Create? [Infographic]
Do you know what types of branded content to create?
An overwhelming percentage of companies now utilize some form of content marketing, we know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.
![What Types of Content Should You Create? [Infographic]](https://www.honeyweb.com.au/uploads/blog/What_Types_of_Content_Should_You_Create.jpg)
Facebook Updates News Feed to Factor in Additional Cues on Post Rankings
Admit it, you get a little shiver of fear every time Facebook announces a tweak to their notorious News Feed algorithm. It’s okay to admit to it, a great many brands see the majority of their referral traffic coming from Zuckerberg’s social behemoth, it’s only natural to approach any change or tweak in their sharing system with a hint of trepidation.
Today, Facebook’s announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users. And it’s an interesting one, as explained by Facebook.
Snapchat Gains Momentum: New Research
Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to?
In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.
Customer Experience The Number One Focus For Marketers: 2016 SMG Media Futures
Customer Experience (CX) has emerged as the biggest opportunity identified by Australian businesses (51 per cent), ahead of content marketing (42 per cent), big data (38 per cent) and social media (33 per cent), according to the 2016 SMG Media Futures Report.
Remarkably though, only six per cent of respondents believed they were implementing CX strategies successfully.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?
Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
![Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Get_A_Better_ROI_From_Your_Marketing_Budget_With_Google_Adwords.jpg)
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"Steven and the Honeyweb team have opened up the entire social media sector for our products at North East Trading Co - EmberArresta, They put us in reach of multiple new audiences and customers that were previously beyond our reach. We highly recommend using Honeyweb Online Marketing Solutions for anyone looking to expand market sales."
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