Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Research and Locate Your Audience Using Social Media
Are you struggling to connect with your customers on social networks? Do you know where they hang out online?
To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.
In this article you’ll discover how to connect with your target audience on social media.
Top 10 hottest marketing trends of 2016
This year will bring drastic change to the industry.
Discover iMedia's picks for the most important trends you need to watch in 2016.
Product Marketing is the New Content Marketing [PODCAST]
Your customers don’t care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
![Product Marketing is the New Content Marketing [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Product_Marketing_is_the_New_Content_Marketing.jpg)
Facebook Audience Optimization: What Marketers Need to Know
Do you have a Facebook page? Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.
Facebook Launches Real-Time ‘Sports Stadium’ For Sport Fans
Facebook has launched a dedicated place for sports nerds to congregate and talk about balls; the Facebook Sports Stadium lets fans to celebrate, commiserate and talk trash with their friends and other sports fans.
Facebook’s product manager Steve Kafka said in a press release“Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”
Google Analytics Health Check: Is Your Configuration Broken?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken.
Hook ‘Em: The 4-Point Approach to Writing an Effective Blog Post for Your Business
Never before has there been a better time to reach consumers directly.
But the bar to reach them has also never been higher, with two million blog posts published each day. People today are completely overwhelmed with choices. (And we know what happens when consumers are faced with too many options.)
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