Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)
Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless.
It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.
How Social Psychology and Social Media Marketing Can Skyrocket Your Business
Getting real results from you social media marketing campaigns will not just happen by chance; nor is it just common sense.
If you’re using the publish and pray strategy like most marketers and business owners do, then don’t be surprised if you aren’t getting the love that you’re hoping to get from the social channels. It takes more than just that.
2016 Social Media Image Size Cheat Sheet
There’s no doubt that we at Pagemodo are big believers in visual content. We've shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.
But to ensure that your designs are REALLY ready for posting, we've come across this infographic from Constant Contact which breaks down each social media platform’s standards on image uploads.
The Facebook Features Small Businesses Need To Know In 2016
Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.
In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.
The Only Two Goals That Matter For Content Marketers In 2016
The Christmas break is now a distant memory for most of us, and as we begin to get back up to speed it’s worth having a think about where to focus in the year ahead. Richard Parker, managing partner and strategy director at content marketing agency Edge, shares what two things content marketers should focus on in 2016.
I don’t want to call these ‘trends’ they’re more strategic imperatives for content marketers in 2016. And it’s very deliberately not a long list. I’m a firm believer in setting goals that are achievable, not creating long lists that are just fantasy.
How to Increase Awareness, Generate Leads and Create Advocacy With Social Media
Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started?
In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.
Boost Your Online Ads: Strengthen your value proposition by focusing on your “Only-Factor”
As marketers, we should constantly strive to reassess and strengthen our core value proposition. And perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. Appeal is what makes our customers say "I want this," and exclusivity is what makes them say, "I can only get this from you."
While both of these variables are important, it is their point of intersection – the powerful "Only-Factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads.
WATCH NOW to discover how to identify and leverage your own "Only-factor." And test yourself to pick the treatment that best illustrate the power of this principal, including one test that led to a 74% increase in response.
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