Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Predictions For 2016: The Top Four Strategic Tech Trends To Watch
Trends ebb and flow with each ensuing year in the technology space, however this year in particular, success will be determined based on paying attention to what your customers want, says BottledSnail Productions brand and marketing manager,Jessica Box.
In order to provide you with some inspiration, we’ve pulled together the top five strategic technology trends to look out for in 2016.
This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It
The cofounder of menswear startup Ministry of Supply ran a half marathon in a suit; it was part cunning PR, and part extreme R&D. It worked.
Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. When Fast Company last checked in on him, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so on.
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With her growing network of vloggers and beauty-box subscribers, Youtube star Michelle Phan is changing the marketing playbook for makeup.
"Hi! I’m Michelle." Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she cofounded four years ago. A young woman named Sophie Torres is sitting at a table, neatly arranging brushes, bottles, and tubes in preparation for a video tutorial she is going to film about hard-to-pull-off hairstyles. She is a member of Ipsy’s extended family of online beauty influencers, who, like Phan, are using YouTube, Instagram, and other social media to build careers as beauty gurus.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]
“New year, new me” is a phrase I’m sure you’re all hearing lately. For those who actually need to restructure their content teams or strategies this year, that phrase might be ringing especially true. But how do you figure out which changes will bring about the biggest benefits?
Our content strategist, Dan Levy, nerded out with Jay Acunzo of NextView ventures about the different ways to grow a high-performing content team, and why developing a credible content strategy is hard work, but absolutely necessary. Plus, hear Jay talk about his issue with the growth hacking trend.
![The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_No-Shortcut_Approach_to_Building_a_Credible_Content_Marketing_Strategy.jpg)
6 Location-based Social Media Monitoring Tools
Do you want to reach local customers on social media? Are you monitoring the online conversations near your business?
Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores.
In this article I’ll share six location-based monitoring tools to use for local social media marketing.
Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years?
Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis.
5 marketing trends you need to watch in 2016
Digital marketing has created an extremely fragmented ecosystem for modern marketers. Brands are using a variety of marketing services, advertising networks, social platforms, and more to communicate with a target audience.
Some of the activities and their related data are managed internally, while others are managed externally by agencies sometimes by multiple agencies. This has created a multi-layered, and often slow, decision-making environment that is less than ideal in today's fast-paced world, where it is absolutely critical to be agile.
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