Honeyweb Blog / Stunt Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It
The cofounder of menswear startup Ministry of Supply ran a half marathon in a suit; it was part cunning PR, and part extreme R&D. It worked.
Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. When Fast Company last checked in on him, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so on.
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