Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
Dealing With Unhappy Customers: What Social Marketers Need to Know
Does your business respond to customers via social media? Are you prepared to deal with upset customers?
To discover how to turn unhappy customers into happy fans, I interview Jay Baer.
Banks In Trouble As They Struggle With The Pace Of Digitalisation
In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…
Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.
9 Facebook Ad Campaign Examples Critiqued for Conversion
So you’re running a Facebook ad campaign. You’ve created the best Facebook ad your client or company has ever seen: eye-catching photos, the world’s best copy, click-worthy headlines and on-point targeting.
Now, you sit and wait. But as time goes by, you notice that you’re getting a high number of clicks but only a small number of conversions. These aren’t the results you expected. Your Facebook ad’s potential has gone up in smoke.
How to Develop a Social Media Reporting System
Are you responsible for reporting your social media results? Do you need to develop a reporting system?
Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.
In this article you’ll discover how to develop a social media reporting system for your business.
What to know before starting a website redesign
The design of a website and its functionalities are directly linked to the levels of engagement you'll see. Follow these tips to achieve the results you want from your revamp.
According to a recent eMarketer study, 70 percent of U.S. internet users say that a company's website is the leading factor influencing their purchasing decisions. That being said, it's no surprise that the design of a website and its functionalities are directly linked to the levels of engagement you'll see. Statistics from several eMarketer studies highlight the items most users find important on a website. From design elements to making sure your website is free of errors, here are the top things to consider in order to achieve results from your site
23 Tools and Tips for Social Media Marketers
Do you need to streamline your daily social media tasks? Looking for tools to increase visibility?
The right apps can make a world of difference in the life of a busy social media marketer.
In this article you’ll discover 23 of the top tools and tips shared on the Social Media Marketing podcast.
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