Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 new rules of food marketing
The world of food marketing is constantly evolving, and just like the food and restaurant industry itself, shifts in trends and taste mean that a different approach needs to be taken to market them. Whether you are responsible for marketing a food product or a restaurant, you have no doubt seen some of the trends that are driving a shift in marketing strategies and tactics.
We are going to discuss five rules of food marketing you should pay attention to this year.
How to Create More Exposure Using LinkedIn
Wondering how your business can get more out of LinkedIn? Want to make sure you’re maximizing your LinkedIn presence?
LinkedIn has a number of features that will work together to promote your business and its products.
In this article you’ll discover how to create an integrated LinkedIn marketing presence for your business.
How to boost your e-commerce performance
With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.
Research by Microsoft, Pew, and a host of other sources confirms what many have suspected for some time: tech gadgets are having a "shortening" effect on our attention spans. This has numerous long-term implications for our nation's education system and workforce...but in the near-term, it has implications for anyone running an e-commerce site.
8 Ways To Measure Satisfaction (and Improve UX)
What is User Experience?
There are many definitions for “user experience.” To keep things concise,NN/g defines it like this: “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Continuing, it’s important to distinguish this from UI (user interface). Here’s a quote from Peep further defining UX:
The Beginner’s Guide to Email Segmentation & Personalization
In the last 5 years, email has been pronounced dead half a dozen times, if not more. The truth is that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer. Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead”. [Tweet It!] And they’re right… it is dead.
9 Website Credibility Killers
If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire.
How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.
Facebook Professional Services: How Your Local Business Can Rank
Do you have a local business page on Facebook? Want to reach more local customers?
Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.
In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.
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