Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.

How to Get Started on the Most Popular Social Media Networks
Are you starting a new social media presence? Do you know what to share on each platform?
In this article, you’ll discover tips to guide your posting on six social media networks.

How to Use Flex Targeting to Optimize Your Facebook Ads
Do you want to improve your Facebook ad performance? Have you heard of flex targeting?
Flex targeting lets you serve Facebook ads to people who share a highly customized combination of interests, behaviors, and demographics.
In this article you’ll discover how to use flex targeting with your Facebook ads.

How to Prospect Using Twitter, LinkedIn, and Facebook
Are you looking for more business? Wondering how social media can shorten the sales process?
Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.
In this article you’ll discover how to connect with prospects on social media.

17 Tips for Successful Facebook Contests
Are you planning a Facebook contest? Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success.

How Your Content Affects Your Email Deliverability
When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that started from the time they signed up.
Strong and continued subscriber engagement isn’t just a great stat for marketing meetings it is an identifiable and important metric for email deliverability.

5 Growth Strategies for Cultivating Email Subscribers
Have you ever watched a nature documentary where they show all the animals gathered around the watering hole? Did you know that these animals return to the same watering hole over and over until they leave ruts in the ground?
What does my email subscriber strategy have to do with animals at a watering hole you ask? It’s an appropriate analogy to describe a consistent, reliable source of sustenance that draws in new subscribers and causes them to return time after time.

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