Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Pin Your Facebook Carousel Ad as a Page Post
Do you want more organic traffic from Facebook? Have you considered pinning your ads as Facebook page posts?
In this article you’ll discover how to drive organic traffic and conversions by pinning a Facebook carousel ad to your page as a post.
Instagram Opens The Doors And The Advertisers Rush In
Editor of www.which-50.com Andrew Birmingham casts his eye over Instagram as an advertising model and finds it’s low key approach is starting to pay BIG dividends…
The decision by Instagram to open its API to 40 marketing tech companies has paid off handsomely. This company announced this week it would secure more than 200,000 advertisers.
The Advanced Guide to Transactional Emails That Convert
In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between knowing and doing.
Good marketers continue to send unsolicited junk. [Tweet It!]
Transactional emails are the key every good marketer is talking about, but that few are doing something about.
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.
How to Easily Create Quality Social Media Images
Do you use images to support your social media marketing? Are you looking for an easier way to create strong visual content?
You don’t have to be a designer to create quality images.
In this article I’ll show you how to create a variety of social media images quickly and affordably.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
F-Patterns No More: How People View Google & Bing Search Results
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.
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