Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What 6+ Years of Landing Page Optimization Taught Oli Gardner
What happens when you’ve seen more landing pages than anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
6 Productivity Tools for Twitter
Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing?
The right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.
In this article you’ll discover six tools and techniques that will boost your productivity on Twitter.
Beyond Lead Gen: How To Optimize B2B Sales Enablement
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.
The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement.
What Is Sales Enablement and Why Should You Care?
Technology is changing the way sales is conducted.
The biggest new trends, according to a 2015 Gartner study, are cloud, mobility and the use of data and AI in decision-making.
Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?
![Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]](https://www.honeyweb.com.au/uploads/blog/Optimizing_a_Low_Traffic_Site_for_a_13.5_Uplift.jpg)
Pinterest Promoted Pins Open For All: This Week in Social Media
Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins and they’re seeing great results!
Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.
Are You Struggling With Content Creation Ideas For Your Industry?
Do you ever find yourself writing content that you are not excited about? Or you are trying to rank for specific keywords, but the content is unlikely to engage your audience? Or do you just have a boring industry that you think is impossible to create engaging content for? Well say goodbye to lacklustre content in this guest post from Chris Hogan, CEO and Founder of MeMedia.
Remember you are targeting an audience that wants to read what you’ve got to say, that is interested in what you have to offer – that you can help. The secret to creating content for your industry is similar to a well made drink.
Why the Digitisation Of Emotion Is The New Frontier For Marketers & Ad People
In this guest post, Andrew Frank, an analyst at tech research firm Gartner says that machines that can predict human emotion are set to change the marketing and advertising landscapes…
Machine learning is ablaze just now and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"We are very excited about our New Website and the comments from our Peers and Clients alike all say Well done its terrific and most importantly its very user friendly."Being novices to the world of Tech we at first found it all a bit mind-boggling, but your sensitivity to our needs and/or wishes,your guidance and the speed with which you respond gave us the confidence to go ahead with the project and become a part of the 21st Century.Thank you Steve and Honeyweb, we are delighted with the end product.""
Judy & Shannon Mabrow
Cruise Booking Centre
