Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Evolution of Advertising Over the Past Four Decades [Infographic]
It's difficult to overstate the significance of the media consumption shift over the past 40 years.
Digital media has quickly gained pace, as the development of mobile technology, and connective tools like social media platforms, has paved the way for a drastic realignment of marketing budgets and approaches.
What was once key strategy, and worked in boosting your messaging, is no longer as effective in the modern age.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Evolution of Advertising Over the Past Four Decades [Infographic]](https://www.honeyweb.com.au/uploads/blog/low-cost-advertising-for-startups.png)
How to Get More Views on YouTube: Strategy From a Top Creator
Wondering how to get more people to watch your YouTube videos?
Looking for a strategy you can model?
You’ll learn five strategic elements that encourage people to watch videos longer and discover retention techniques that increase YouTube watch time.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Make Low Cost Video Ads That Convert
Want to easily create video ads that convert? Worried you need special skills or a big budget?
Discover four tools to easily create video ads, and get a step by step walkthrough you can follow to produce a video ad from start to finish.
You’ll also learn how to repurpose your Facebook video ads for other social media platforms.
By Matt Johnston
youtube.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Marketing Calendar for 2021 [Infographic]
Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead.
Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to have conspired against any sort of strategic thinking.
To help with this, the team from Linqia have published a new, 2021 events calendar to help you stay on top of all the key happenings.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Marketing Calendar for 2021 [Infographic]](https://www.honeyweb.com.au/uploads/blog/content_marketing_calendar.jpg)
A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.
But what if your website doesn’t have enough traffic?
Or if your management refuses to justify the costs of A/B testing?
By Pawel Banhegyi
cxl.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Value Proposition: Marketing examples for each of the 4 essential levels of value prop
The value proposition is not just the responsibility of the CEO.
Because for truly effective marketing, value communication must happen at many levels.
To inspire your own value-infused marketing, here are examples from Montefiore Health System, a digital marketing agency, real estate brokerage, and online high school.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
What 2020 Has Taught Marketers: 8 essential marketing lessons
2020. For many of us, the year can’t end fast enough.
But before we say goodbye to 2020 for good, it’s worth taking a look back to see what we can learn from the year.
Read on for examples from Mastercard, an executive recruiter, a jewelry website, education companies, a freelance platform, and a dog treats business.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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