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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.

But simple copy faux pas direct people away from continuing the conversation with you.

In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.

Watch Web Clinic

The Impact of 3D Printing on Retail

Nike is already accelerating design innovation. Amazon has opened a whole new marketplace. Grace Turtle writes that marketers, especially retailers, should be getting ready for half of all homes (in developed economies) to have a 3D printer within a decade.

Among those testing the technology is Amazon, which launched an online store for 3D printed items, allowing customers to personalise jewellery, dolls, wallets, cookie cutters and other objects. Also, Microsoft retails MakerBot 3D printers in 55 stores across the US.

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5 Email Marketing Mistakes That Are Killing Your Open Rates

Email marketing isn’t dead.

With email nearly 40 times more effective at acquiring new customers than Facebook and Twitter, it is very much alive.

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Coke Named Smartest Brand in the World

Coke came out on top with McDonald's and Vodafone not far behind.

Coca-Cola has been named as the world’s smartest brand, and Unilever as the world’s smartest advertiser, according to a new study.

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The Potential of Wearable Social

Are we now on the brink of a new era of social media as wearable tech becomes mainstream?

This week Apple unveiled its Watch, Google’s Android Wear has already hit the shelves; consumer tech is undergoing a revolution writes Matt Payne of We Are Social.

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4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Do your e-commerce ad campaigns make you feel like you’re wasting cash? These strategies will help you get better ROI on your Facebook ads. Image by alles-schlumpf via Flickr.

With more brands advertising their products on Facebook every year, competition for ad space is crazier than ever. And with higher competition comes higher ad prices (an 123% increase over the last year, according to the Wall Street Journal).

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Facebook Rules Australia’s Social Network Space

Nearly 70% of the country's internet users will be social networkers this year.

Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US. Facebook remains the dominant social network in the country, accruing 42.44% of website visits, according to April 2014 data from Experian Hitwise Australia. eMarketer estimates that Facebook will have 10.8 million users by the end of 2014 and 13.8 million by 2018.

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