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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.

Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on.

Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

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How to Use Facebook Insights to Improve Your Engagement

Do you have a content strategy for your Facebook Page? Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I’ll share how to find your best content using Facebook Insights.

How to Use Facebook Insights to Improve Your Engagement

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Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.

While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.

Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

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Retention Optimization: How to Increase the Value of a Conversion

Are you familiar with the expression, “The most valuable customer is the one you never lose”?

In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.

Retention Optimization: How to Increase the Value of a Conversion

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How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce

On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”

So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?

How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce

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7 Big Trends That Will Change Your Social Media Marketing Strategy

Jayson DeMers wrote an article in Forbesabout what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes.

What does he expect for 2016?

7 Big Trends That Will Change Your Social Media Marketing Strategy

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Facebook Continues E-Commerce Push With Shopping Tab

This week, Facebook quietly rolled out new e-commerce capabilities on the platform.

Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.

Facebook Continues E-Commerce Push With Shopping Tab

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

Testimonials

Mohit Kumar

"Access Training Centre hired Honey web to help us with our social media marketing from Oct 2015. Stephanie from Honeyweb has gone above and beyond our expectations to help us develop a social media presence on Facebook, Twitter and Linked in. Stephanie took a lot of effort in understanding our business in order to put relevant content on the social media pages. She has been an asset to our marketing team where she brings in new ideas to help us drive more traffic to our website and help us grow our business. She has been very easy to deal with and quick to reply to any questions or recommendations we have. I highly recommend Stephanie and Honeyweb for anyone needing assistance in digital marketing for their own business."

Mohit Kumar
Access Training Centre

Steven Hamilton - Honeyweb

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