Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Create A Marketing Calendar for 2018 (Free Guide Included)
When people ask me when they should dust off their marketing calendar and start planning their Christmas campaign, I tell them “last month.” It’s not a joke.
It’s difficult to know when you should start planning and running your Facebook Ad campaigns for any big event, whether that’s Christmas, Valentine’s day, or even some obscure event like National Secretary’s Day.
And yet planning, preparing, and being ready is an essential part of beating out your competitors and getting those sales.
By Ana Gotter
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Use Influencer Marketing to Amplify Your Message
Wondering if social media influencers can increase your company’s reach?
Looking for tips to find and evaluate potential influencers for a professional fit?
In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.
By Tom Augenthaler
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps
With Pinterest quickly becoming a powerhouse in retail, marketing, and search, more and more people are beginning to focus on this social media platform turned social search engine.
If you’re a business, Pinterest can certainly help you, but if you’re a soloprenuer or individual promoting your own personal brand, Pinterest can help also.
In case you’re still wondering exactly how Pinterest can help your brand, here are a few examples.
By Jessica Swanda
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Ways to Optimize Hashtags for Business [Infographic]
Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed.
Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.
Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![6 Ways to Optimize Hashtags for Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_646130257.jpg)
Top Brands Share Secrets to Successful Influencer Marketing [Video]
Influencer marketing has become one of the most powerful tools in outreach
Many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
By John Bohan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://www.honeyweb.com.au/uploads/blog/shutterstock_513220888.jpg)
3 Key Considerations in Facebook’s Latest News Feed Tests
Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed.
This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed.
The key clarification of note here is that Facebook currently has no plans to roll this test out any further than the six nations it’s being tested in.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Adds New Stories Preview Format to Prompt More Engagement
If the rapid growth of Instagram Stories wasn’t enough to make you consider how you might use the option for your business, this new update might provide another push.
Instagram’s adding a new Stories presentation format which will appear mid-feed, in addition to the Stories profile bubbles which appear at the top of the app screen.
The new format has been in testing for a few weeks, but Instagram has now confirmed that it’s being rolled out more broadly.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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