Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
Remember when one billion was cool?
Well, Facebook recently surpassed two billion monthly active users on their site.
It means there are millions of advertisers you’re competing against. There are easily thousands of other companies in your niche.
By Brad Smith
wordstream.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Stand-alone Facebook In-Stream Video Ads Now Available
Facebook started offering advertisers a golden opportunity: to place their ads directly within live and on-demand videos on the platform.
Dubbed “in-stream video ads,” they bring visibility and ROI to a new level.
According to the site, “more than 70 percent of in-stream video ads up to 15 seconds in length are watched to completion — most with sound on.”
By Tara Johnson
cpcstrategy.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
I'm obsessed with fall and I don't care who knows it.
Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented-candle, and ask Alexa to turn up the "Spooky Sounds," because fall is here and I am here for it.
Brands also love fall. It gives them the chance to use all those skeleton puns they've been eagerly saving up, and send us lots of emails with "More treats less tricks!" in the subject line.
By Karla Cook
blog.hubspot.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
No More ‘Dark Post’: Facebook To Reveal All Ads
Facebook is bringing "dark posts" into the light in response to the election interference on social media last year, and the new rules will impact all advertisers.
On Friday, Facebook revealed a new system of disclosing what groups and companies paid for ads on its platform: Any ads running on Facebook will be readily viewable by anyone.
That means no more so-called dark posts, ads that target only a particular set of people but are invisible otherwise because they never appear as posts on a brand or group's page.
By Garett Sloane
adage.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Celebrate Halloween with Spook-tacular Features from Facebook and Messenger
If you’re looking for fun and hair-raising ways to get into the Halloween spirit this year, look no further than Facebook and Messenger.
Halloween is a top holiday that brings people together, with people celebrating by sharing photos and attending events on Facebook, sending photos to friends on Messenger, and talking about their costumes in Facebook posts.
Today, we’re announcing dozens of Halloween-themed experiences on Facebook and Messenger.
By press fb
newsroom.fb.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Market Your Event on Facebook
Hosting an event is always a challenge for a company, it means investing time, money and effort to succeed. But it’s worth it!
During important occasions, or even as a regular part of your marketing strategy, events would help you to connect to your customers and give them an experience that will make your brand unforgettable.
Just think that in the US 41% of Facebook users participate and interact with public events every month and, worldwide, 550M people are using Facebook events every month.
By Paulo Barud
adespresso.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Ultimate Guide to Facebook Remarketing
Facebook remarketing is often seen as a “love it or hate it” tool. The thing is, you need Facebook remarketing.
Only 2% of first-time site visits are going to convert on your website. That means that 98% of your traffic won’t buy from you.
Even if they add your products to their cart, nearly 70% of them will abandon it during the process.
By Brad Smith
adespresso.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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