Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Customer Theory: How We Learned From A Previous Test To Drive A 40% Increase In CTR
“The goal of a test is not to get a lift, but rather to get a learning.”
Many marketers have latched onto A/B testing as a way to improve marketing results.
However, to really drive sustainable returns, you must look past a test that simply tells you to use the red button instead of the blue button, and instead see what split testing is teaching you about your customers.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Amazon Drops Out of Google Shopping Ads
It has been reported that Amazon has stopped bidding on Google’s Product Listing Auctions as of April 28th.
Google’s Product Listing Ads are ads with product images that appear at the top of certain search results.
Amazon had been a top bidder in that auction for a year and a half. In the meantime, Amazon had been cultivating a competing product. What’s next and how this affects your business.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions. Traffic.
Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.
According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more conversions, more leads, more sales) into smaller, achievable tasks is the way to smash them.
By Julia McCoy
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
How to Use the Facebook Budget Optimization Tool for Improved Results
Wondering how to allocate your budget to reach the most effective Facebook audiences?
Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets.
In this article, you’ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it.
By Meg Brunson
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Snapchat Rolls Out Redesigned Redesign to Users
It’s hard to tell if this is a good or bad sign.
Snap Inc., facing significant backlash over the redesign of their flagship app Snapchat, which aimed to put increased emphasis on friend-to-friend connection.
According to The Verge, the updated Snapchat redesign will put Snaps and chats back in chronological order, and move Stories from your friends back over to the right-hand side of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Do Guest Posting Today: Your 3-Step Guide
Guest blogging and contributing content to external websites, in general, have received a bad reputation over the past 18 months.
Like directory links before them, guest posts have become another underappreciated and unloved brand and expertise building tactic, and that needs to change.
This three-step guide to guest blogging will provide you with a rejuvenated approach toward placing contributed content on external websites that will fuel your digital marketing.
By Lee Wilson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Generate Leads and Sell With Live Video
Want to increase leads and sales?
Wondering how live video can help?
To explore how to sell and generate leads with live video, I interview Nicole Walters.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local video advertising experts, contact us to discover how we can help your business.
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