Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Launches New Tools for Mother’s Day
Mother’s Day is fast approaching
And the stats show that an increasing number of people are turning to social platforms to express their gratitude and wish their Moms well on the day.
According to Facebook, Mother’s Day conversations drove more posts in one day than any other topic on Facebook last year, with over 65 million Mother’s Day related posts in the US alone.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Google: Site Changes Can Take Months to be Reflected in Search Results
Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms.
So, if site changes were implemented around the same time as a known Google algorithm update, any gains/losses in traffic are not necessarily a result of the recent site changes.
This topic came up during a recent Google Webmaster Central office-hours hangout where two site owners brought up similar concerns.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
What Marketers Can Learn From Stand-up Comedians
Marketers can be too removed from their audiences. Some marketers only view them through spreadsheets, databases, analytics and sales reports.
They passively observe. They don’t try to interact with and learn from their audience in person (interviews, sales calls, etc.) or even digitally (through social media, A/B testing and the like).
So let’s see what we can learn from a profession with an intense, visceral relationship with their audience — stand-up comedians.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local sales marketing experts, contact us to discover how we can help your business.
Marketing Leadership: Aligning The Entire Team Around The Unifying Vision Is An Integral Part Of Pro
Back in high school, I was in a TV production class.
And I LOVED it! It was a chance to flex my creative muscles, which I would later turn into a career.
The exact same activities I got in trouble for in other classes, I got rewarded for in TV production. But I had to make my way through calculus. And chemistry.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Instagram Testing a New Music Sticker Option for Stories
Instagram’s reportedly testing a new option which would enable users to add music clips to their Stories.
The test was first reported by user Ishan Agarwal, and expanded upon by Jane Wong.
As you can see in the above image (which is likely nowhere near the final version), users would be able to add an audio sticker to their Story, which could add another, more professional element to their content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
All of Facebook’s Ad Targeting Options in One Epic [Infographic]
Facebook has a lot of data on a lot of people - and that data, when used for targeting specific messages, can be highly effective.
Of course, we have no way of knowing for sure just how effective Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to Facebook ads.
But previous research has shown how Facebook's ad targeting can be highly influential - used in the right (or indeed wrong) way, it can be hugely effective.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![All of Facebook’s Ad Targeting Options in One Epic [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_692684074.jpg)
How to Increase Sales
As a small business owner, you know that closing a sale is crucial to your growth and success
And many other small business owners wonder if there is something specific they can do to raise their close rate.
Product Specialist Josh Gillespie, from PandaDoc, says that it’s extremely important when qualifying, that you make sure you "peel the onion" and ask as many relevant questions as is appropriate.
By Twila Grissom, Sam Meenasian & Aaron Stead
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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