Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Google AdWords Right For Your Business? Here’s How To Research and Find Out
Google AdWords has long been referenced and touted as a great place to bring in new sales and leads for your business.
But we’ve all heard the horror stories along with the successes, too: Losing money, failed campaigns, sinking budgets and going bankrupt fast.
It’s true, AdWords is essentially gambling: you are putting your own money on the line hoping that clicks convert. So… is AdWords right for you?
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Facebook Ad Types: Why Collection Ads and Carousel Are Killing It
As we all know, Facebook is an extremely powerful advertising platform
But -as we experienced firsthand- the increased competition has led to substantial increases in advertising costs.
Leveraging ad types to your advantage is key to unlocking the platform’s full potential in any industry.
By Guest Post
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
5 Ways B2B Brands Should Use Social Media [Infographic]
Three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social.
Based on the insights they presented, it became clear that no matter whether your company is in communications, manufacturing, or sales
There are common opportunities which all B2B marketers can capitalize on within the social media landscape.
By Robin Selvy Re
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Ways B2B Brands Should Use Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_558891820.jpg)
LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions
LinkedIn’s adding a new element to their job ads which will highlight how your specific skills.
As you can see here, now, to the right of the job description, there’ll be a new, scrollable listing of how your skills match up, giving you a better idea of your potential fit.
That listing may include education level, skills, years of experience, and current job title – the advertiser will have the capability to select which elements they want to list as part of the job posting.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Rolls Out 6-Second, Unskippable Ads in Shows
Snapchat is now rolling out its new, unskippable, 6-second ads, forcing users to sit through commercials.
First off, it’s not as bad as it may seem – the 6-second ads are not being inserted in or around user content
They’ll only be available within Snap’s shows, the professionally created content published to the app from companies like Disney, Viacom and ESPN.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Influencer Marketing Trends to Watch
People are increasingly downloading ad blockers and ignoring traditional radio and TV commercials.
At the same time, they’ve come to trust recommendations from influencers as much as ones they get from their friends.
Businesses are responding by adopting or expanding their influencer marketing programs at an equally fast pace.
By Michael Quoc
infusionsoft.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
Customer-First Marketing: Every entrepreneur and SMB marketer can learn from successful Etsy sellers
Whenever I’m looking for an original, handcrafted gift, I go to Etsy.com.
In case you aren’t in the loop yet, it’s a worldwide digital marketplace for artisan entrepreneurs.
Recently, I’ve spent a lot of time there because my daughter is getting married, and I need to find some unique gifts for the wedding party.
By Linda Johnson
marketingsherpa.com
Honeyweb are your local SMB marketing experts, contact us to discover how we can help your business.
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