Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Will Facebook Start Taking TV Ad Dollars Too?
In this article from The Week, its economics and business correspondent Jeff Spross, argues Zuckerberg’s Curse (AKA Facebook) is fast moving its business to video and that could mean bad news for TV networks’ ad coffers…
(Please note this article is written from the perspective of the US market)
It should have been a great moment of triumph for Facebook. Instead, the social network’s stock took a precipitous nosedive.
B&T Magazine
Study: How Male And Female Audiences Differ When Viewing Racy Ads
Both men and women look at sexy adverts the same way, although the blokes tended to dwell on the model longer while women were better at recalling what was actually being sold to them a British study has revealed.
Eyetrack Shop, a firm that specialises in monitoring eye movements over a page, and the UK’s Medical Research Council reviewed the reactions of 50 men and 50 women to two raunchy print ads for H&M and Reebok and a more conservative one for the car brand SAAB. You can check out the full study here.
bandt.com.au
Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]
This study, conducted through ConversionXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
This 2-part study looks at a similar issue as our previously published study on “trust symbol perceptions,” but in a specific part of the shopping experience: the checkout page. Since the checkout page is where people share sensitive credit card information, it’s an appropriate place to measure feelings of security and trust.
By: Ben Labay
conversionxl.com
![Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]](https://www.honeyweb.com.au/uploads/blog/Checkout_Optimization_How_Do_Trust_Seals_Affect_Security_Perception.jpg)
Facebook Releases New Report on Brand Loyalty and Millennials
One of the main reasons Millennials are often tagged as being harder to reach because they don’t display the same brand loyalty as generations that have come before them. But is that actually true - are Millennials less aligned to brands? And if so, what factors do they consider in their purchase process?
Facebook recently sought to answer this, surveying 14,700 adults in the US in order to analyze the state of brand loyalty across five specific sectors: Auto Insurance, Airlines, Hotels, Grocery and Restaurants.
Their research showed that 77% of people are considered brand loyal, returning to the same brands over and over again. Of these, 37% make repeat purchases and are loyal to a company – Facebook tagged this group as “Brand Loyalists” - while 40% make repeat purchases but are not necessarily ‘loyal’. Facebook tagged this second category “Repeat Purchasers”.
By Andrew Hutchinson
socialmediatoday.com
5 Ways to Increase Sales Using Facebook This Holiday Season
For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.
Here are five ways to use Facebook to increase conversions this holiday season.
By Katrina Padron
socialmediatoday.com
How to Curate Content Without Being Mindless and Mundane
“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”
~ Jason Miller, LinkedIn, from "The Power of Content Curation" by ScoopIt
How many times have you seen a blog post or book chapter begin with a quote from a subject matter expert? It’s called content curation.
By Barry Feldman
socialmediatoday.com
7 SEO Tools We’re Thankful For
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one.
Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex; it seems like every day there is some new SEO strategy to be learned and 100 more articles to read.
It can be overwhelming and often, force it to the back burner. I know so many business owners who have found it can be too time-consuming to get enough of the skills and knowledge to dive in and optimize for SEO on their sites.
By Tony Messer
searchenginejournal.com
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