Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use YouTube Ads on Your YouTube Channel
Have you considered YouTube ads? YouTube lets you pay to run ads on others’ videos, as well as get paid to let others run their ads on your videos.
In this article, you’ll discover how to use YouTube to boost brand awareness and generate revenue for your business.
By Ana Gotter
socialmediaexaminer.com
17 Tips to Help Create Better Facebook Live Broadcasts
Facebook introduced Facebook Live back in summer 2015, Originally made available only to public figures, the feature was eventually made available to everyone in early 2016. And it's quickly rising in popularity - brands like Tough Mudder, BuzzFeed, and Tastemade in particular have made great use of Facebook's live-streaming option, boosting both their overall audience size and engagement rates.
Ans while many users are still figuring out what works well with their viewers, some clear best practices are starting to take shape.
If you're considering venturing into live broadcasting, or want to see how Facebook's streaming platform compares to other options like Periscope, check out these tips on how to plan and execute your own Facebook Live strategy to maximize your impact.
By Eric Sachs
socialmediatoday.com
How to Do Keyword Research: A Complete Guide
Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.
It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required.
Should you abandon keyword research and focus more effort on content creation? Surprisingly, the answer is no.
By Roger Montti
searchenginejournal.com
5 Ways to Persuade Via Social Media
Do you want to build trust and influence on social media?
Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business.
In this article, you’ll discover five ways to use social proof on social media.
By Sarah Quinn
socialmediaexaminer.com
7 Social Media Customer Service Rules You Should Stick to
Social media has evolved to become much more than just a platform for people to chat with their friends. According to research from JD Power, 67% of consumers now use social for customer service - in fact, research by Neilsen revealed that 33% of consumers prefer to speak with brands via social than on the phone.
For businesses, this means it’s no longer enough to just have a strategy for promoting your products and services, you also need to have a plan for how you will provide excellent service via your social accounts. Currently, only 62% of companies focus on social customer service, while 45% of businesses even ignore comments they receive from customers outright due to lack of resources (according to research by Aberdeen).
By Elizabeth Harmon
socialmediatoday.com
4 Digital Marketing Tips for the Holidays
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family, and while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same?
Holiday shopping increased by 12.1% between 2014 and 2015 and there’s no reason to believe there won’t be an increase again this year.
By Brad Friedman
socialmediatoday.com
5 New Social Platform Features You Need to Know About
In the ever-evolving social media landscape, things are constantly in flux. New updates come, old best practices die out, and it can be difficult to stay on top of all the various ebbs and flows to ensure you remain aware of the key features and system changes that might be of benefit for you or your business.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
So to keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms - starting with LinkedIn, which has added a new self-serve ad option.
By Andrew Hutchinson
socialmediatoday.com
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
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