Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
3 Social Media Tactics for Businesses That Struggle With Social
Are you struggling to connect with your audience on social media?
Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers.
In this article, you’ll discover three ways any business can use social media.
By Jenny Beightol
socialmediaexaminer.com
How to Combine Business With Personal on Social Media
Sharing certain types of content on social media can have negative impacts on your branding efforts. Here are some examples of content types to avoid.
From my lips to God’s ear, if I see one more person post a photo of an abused or mistreated animal on Facebook (or any other social media platform), I'm going to scream.
By Terry Green
socialmediatoday.com
How to Market to Each Generation on Social Media [Infographic]
In order to maximize the outreach potential of social media, you need to understand how your target audiences are using social platforms.
Social media platforms represent an unprecedented in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up to 87% of Millennials, the next generation of consumers, utilize social to stay connected and up-to-date with friends, family and news events.
By Andrew Hutchinson
socialmediatoday.com
![How to Market to Each Generation on Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/How_to_Market_to_Each_Generation_on_Social_Media.jpg)
7 Powerful Takeaways from MarketingProfs B2B Forum
Marketers Should Take More Chances
MarketingProfs 2016 B2B Forum, which was held October 18-21 in Boston, featured dozens of sessions, all designed to give marketers new insight into how to boost their programs’ performance. The LinkedIn Marketing Solutions content team traveled to Boston to hear speakers who ranged from Ann Handley to Andrew Davis to Jason Miller. We took copious, detailed notes, and we’re sharing with you some of the key takeaways from the event.
By Alex Rynne
business.linkedin.com
15 Random Things NOT to Do on Social Media
Are there certain things people do on social that just irritate you? Here's a list of 15 common faux pas to be aware of (and avoid).
I love social media. I really do. But, there are certain things that make me want to scream. Yes. There are right ways to use social media and wrong ways to use social media, good things to do and say, and bad things to do and say. Everyone seems to have their own ideas, right or wrong about how to use social media and what’s acceptable on social media, including yours truly. Here are 15 of my own pet peeves about things NOT to do on social media.
By Terry Green
socialmediatoday.com
Facebook’s ‘Messenger Day’ How it Works and What it Means for the Platform
Facebook has launched it's Snapchat-like 'Messenger Day' tool to users in Australia - here's how it works.
Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within Messenger. Given the prevalence of such tools now, it makes more sense to label them ‘social storytelling’ features, as opposed to ‘Snapchat clones’, but obviously that’s where the inspiration comes from - as noted by Instagram chief Kevin Systrom on the launch of Instagram Stories:
“[Snapchat] deserve all the credit”
By Andrew Hutchinson
socialmediatoday.com
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