Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Audiences are moving, but no one is talking about it
Here is a stark fact: Since Netflix and Stan came into the market in 2015.
The latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix, up from 9% in 2014.
It’s a threat to the entire advertising industry - where will we be able to connect with these audiences in the future?
By Dan King
adnews.com.au
Honeyweb are your local media marketing experts, contact us to discover how we can help your business.
8 Holiday Social Media Marketing Campaigns to Try This Season
Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand.
Have you got your holiday marketing plan in place?
If not, here are eight social media holiday campaign ideas you can steal to help boost your performance.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
MarTech Chart: Biggest technology innovation challenges
Technology has become critical to marketing success.
But most marketers are not technologists by trade — they’re creatives, strategists and relationship builders. Simply put, technology does not come natural to them.
Read on to see which challenges loomed the largest, along with advice from your peers about how to overcome these challenges.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Innovation marketing experts, contact us to discover how we can help your business.
Value Proposition: How to find the best expression of your value
The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer?
Often, it is determined in a conference room with a rigorous debate amongst leaders and experts.
But experts do not have the answers to this question — only your customers do.
By Shaniah McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How “False Expertise” Can Damage Your Business—and How to Protect It
When I last checked, there were 987,119 “thought leaders” on LinkedIn.
Soon, there’ll be more than a million. How many of those do you trust?
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. But they’re not the only sources. Why are we so bad at this?
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years.
It’s not as sexy as Snapchat, doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook.
There’s significantly less “keeping up” to do with Twitter than with its alternatives.
By Ben Jacobson
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
3 Social Media Monitoring Tools for Marketers
Looking for reliable tools to monitor your brand on social media?
Wonder which social media monitoring tools are best suited to specific tasks?
In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.
By Ann Smarty
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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