Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Should I Outsource My Social Media? 6 Questions to Ask Yourself
With every other Instagram star being a social media guru these days
It’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts.
The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar.
By Ashley Ward
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics
Video is the best performing, most engaging, optimal content type to go for on Facebook. Right?
Everyone in digital marketing knows this, with many data reports - both from Facebook and from third-party organizations - showing that video drives more interaction.
But are people actually watching as much video on Facebook, or has Facebook deliberately mislead publishers over the amount of video content its users consume?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Provides New Ad Targeting Options for App Marketers
Facebook has a new option to help app developers target Facebook users who've previously downloaded their app and are likely to re-engage with it after lapsing.
When your business relies on an app for growth, user retention and profitability are top priorities.
That’s why we’re excited to introduce retention optimization to help app advertisers acquire users likely to be highly engaged.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Implements New Restrictions on ‘Low Quality’ Ads
Facebook has announced a new set of restrictions, and increased penalties, for brands that publish 'low quality' ads on its platform.
"Low-quality ads on Facebook, create bad experiences for people and don't align with our goal of creating meaningful connections between people and businesses.
So what counts as 'low quality' in a Facebook ads sense?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
3 Social Media Marketing Tactics Which Need to be Retired
Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short.
Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be laying in a grave for good.
And these zombie tactics can become a significant problem.
By Kelly Shelton
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Instagram Quick Replies for Direct Messages
Are you using Instagram Direct Messages to communicate with your audience?
Looking for an easy way to provide quick replies to common questions via Direct Messages?
In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages.
By Jenn Herman
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why Optimizing for Quality Score Still Matters & How to Do It
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score.
It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace.
Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs.
By Christi Olson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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