Honeyweb Blog / Google Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
11 Things You Must Know About Google’s 200 Ranking Factors
Knowing what to believe in SEO can be challenging at best.
You may hear two credible people stating two seemingly (or actually) contradictory things who are able to back their opinion with success stories or data.
Very little is set in stone. Ad to make matters worse: things change. What is true one day may not be the next.
By Dave Davies
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The Ultimate Guide to Google Ads Ad Extensions
Ad Extensions are one of the best features of Google Ads.
But knowing when, why and where to use them is another story.
Throwing ad extensions on your ads for the fun of it is a surefire way to reduce your CTR and negatively impact your ads. With so many options, it’s more critical than ever before to use them properly.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Why Author Reputation Matters More Than Ever for Search
Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them.
The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.)
One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship.
By Mark Traphagen
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
In total, text ads can now have up to three headlines and two descriptions.
Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The Entrepreneur’s Guide to Work/Life Balance
If you search Google for “entrepreneur personal relationships” you’ll come across some interesting articles.
Clearly, work life balance harmony is not considered one of the defining characteristics of the life of an entrepreneur, but perhaps it should be.
No doubt, 24/7 work requirements and a passion can be difficult to balance against the focus and presence required to maintain a healthy relationship.
By infusionsoft
infusionsoft.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Clears Up Confusion Around Mobile-First Indexing
In response to confusion surrounding mobile-first indexing, Google published a series of tweets clearing up the most common misunderstandings.
Here is a recap of everything Google recently clarified.
URLs in search: With mobile-first indexing, Google indexes the URL of the mobile-friendly version of a site.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Amazon Drops Out of Google Shopping Ads
It has been reported that Amazon has stopped bidding on Google’s Product Listing Auctions as of April 28th.
Google’s Product Listing Ads are ads with product images that appear at the top of certain search results.
Amazon had been a top bidder in that auction for a year and a half. In the meantime, Amazon had been cultivating a competing product. What’s next and how this affects your business.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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