Honeyweb Blog / Google Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Complete Guide to Google Analytics
Peter Drucker once said, “If you can’t measure it, you can’t improve it.”
Without data, it is impossible to show what affect your SEO strategies are having.
Tracking performance and progress makes analytics invaluable to marketers.
By Anna Crowe
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
5 Effective Ways to Reduce Your Google Ads CPA
If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer.
You may read through a series of articles on how to do Target CPA bidding, but that still won’t arm you with hands-on, proven strategies to lower your CPA.
Target CPA bidding will help advertisers who use Google Ads to get as many conversions as they can for their set budget, but it won’t necessarily help them save money.
By Chandal Nolasco da Silva
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
A Complete Guide to Launching Your New Website
If you’re like me, when you started your first business or online endeavor, you Googled [how to build a website] and went from there.
Or, you may have just started off with only your social media, and that’s cool, too.
But eventually, just about everyone trying to be successful online has to take the leap with a website.
By Brad Smith
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Find Out If You’re Impacted by Google’s Changes to Exact Match
Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact matchkeywords.
Exact match keywords may now also start triggering ads for searches that match the intent of the keyword.
‘Intent’ can cover a pretty wide set of searches with different degrees of overlap, so advertisers need to pay closer attention than ever to what this change does to their accounts.
By Frederick Vallaeys
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Mixpanel vs. Google Analytics: The 2018 Guide
This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict.
Your business won’t benefit from either of those things.
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.
By Derek Gleason
conversionxl.com
Honeyweb are your local Google Analytics marketing experts, contact us to discover how we can help your business.
Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it
Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don’t even need a brick-and-mortar business location!
That doesn’t mean that you should go ahead and fire up a location targeting campaign though.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Search on Android Loads Repeated Searches Twice as Fast
Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches.
By utilizing Service Worker, repeated search results now load twice as fast.
VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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