Honeyweb Blog / Facebook Advertising
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Facebook Ad Fails
Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases
Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.
Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:
- Mundane Images
- Incorrect Targeting
- Lack of innovation
Read the full article here. Source: Richard Smith
Leave your business' Facebook Advertising to Honeyweb Online Marketing, the Facebook Advertising specialists. Contact our team today by clicking here.
Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists
When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing
If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.
So, what do you do when your landing page’s conversion rate is too low?
Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:
1. Irresistible UVP (Unique Value Offer)
How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.
2. Must-click call-to-action (CTA) buttons
If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.
3. Excellent copywriting
Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.
4. Highly relevant images
All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.
5. Short and sweet opt-in forms
After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.
6. Undisrupted flow
A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.
7. Customer testimonials
People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales.
8. Additional social proof
To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.
9. Helpful live chat
This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.
10. Perfect mobile experience
It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.
Source: AdEspresso
Are you ready to generate more leads, sales and customers for your business? We can help you! Click here to learn more about our Facebook Advertising expertise and watch your conversion rates rise as a result. Click here to contact us today!
How to Spy on Your Competitors’ Facebook Ads
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.
First, navigate to your home News Feed and take a peek at the second post from the top of the feed - its most likely an ad. Click the down arrow on the upper right corner of the ad and select 'Why am I seeing this?'
By Nathan Mendenhall
socialmediatoday.com
Why Small Businesses Should Use Facebook Advertising
Worldwide, there are over 1.79 billion monthly active Facebook users
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it cost effectively?
While many business owners understand social media has the ability to greatly benefit their company, not many are aware of what can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting.
The best part? Facebook Ads are surprisingly affordable.
Click here to read more. Source: Huffington Post
Want to learn more about how Facebook can help your small business boom? Click here. Contact us today to discuss your options by clicking here.
Will Facebook Start Taking TV Ad Dollars Too?
In this article from The Week, its economics and business correspondent Jeff Spross, argues Zuckerberg’s Curse (AKA Facebook) is fast moving its business to video and that could mean bad news for TV networks’ ad coffers…
(Please note this article is written from the perspective of the US market)
It should have been a great moment of triumph for Facebook. Instead, the social network’s stock took a precipitous nosedive.
B&T Magazine
Facebook quarterly profits surge to $US2.4b
Facebook has reported a 55.8 per cent rise in quarterly revenue as its mobile- advertising sales soared.
Mobile ad revenue accounted for 84 per cent of Facebook's total advertising revenue of $US6.82 billion ($A8.91 billion) in the third quarter ending September 30, compared with 78 per cent a year earlier. Analysts on average had expected total ad revenue of $US6.71 billion, according to research firm FactSet StreetAccount.
Reuters
skynews.com.au
How to Run a Facebook B2B Lead Ad Campaign
Here’s what you need to know to get started with Facebook Lead Ads for B2B.
Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.
By Robin Selvy Re
socialmediatoday.com
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