Honeyweb Blog / Facebook Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Now Lets You Keep Track of Which Ads You’ve Engaged With on the Platform
Facebook's rolling out a new tab called ‘Recent Ad Activity’
Which will enable users to view any of the ads they’ve clicked, Liked, commented on or shared on the platform, which could help improve the attribution of Facebook ad performance.
The feature was first spotted by Devesh Logendran and Facebook has now confirmed that the tab has been rolled out to all US users, with Facebook currently assessing which other regions they want to test the tool in.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook pledges to improve approach to political advertising
In a Facebook Live broadcast, CEO Mark Zuckerberg announced the social media giant is taking steps to make the platform less vulnerable
To problematic political issues like the revelation that it sold ads to Russian operatives seeking to undermine democracy in the most recent U.S. presidential election and other elections worldwide.
The changes will include hiring new employees around the world focused on election integrity and providing users with a hub where they can track political ads and who funds them.
By David Kirkpatrick
marketingdive.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads
Facebook's always looking to improve their ad targeting options and tools, and they recently updated their 'engagement' custom audiences,
Providing marketers with a range of new considerations for retargeting and connecting with interested consumers.
To access the new options, open your Business Manager dashboard and select the ‘Audience’ tab - this will navigate you to ‘Asset library’ section.
By Richa Pathak
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Steps to Get Customers with Facebook Ads [Infographic]
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience.
And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right?
But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![5 Steps to Get Customers with Facebook Ads [Infographic]](https://www.honeyweb.com.au/uploads/blog/ad_fb.jpg)
Facebook: Pages that Repeatedly Share False News will be Banned from Buying Ads
Facebook has unveiled its latest measure to help stop the spread of fake and misleading content on their platform, with the announcement that Pages who repeatedly share disputed content will be banned from advertising on Facebook outright.
Last December, after Facebook saw a wave of criticism for their role in spreading fake news in the lead-up to the US Presidential Election
The Social Network announced one of their first new measures to curb the spread of such content, partnering with third party fact-checkers to flag questionable stories being shared on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Makes Certain Post Types Ineligible for Promotion as they Hone in on Business Objectives
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats.
As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching TV show status, location check-ins, etc.
Facebook says these types of promotions are ‘lesser used’, and importantly, ‘not tied to advertiser objectives’, so they’re removing the ability to use them in promotions in order to put more focus on their other ad types, which do drive direct response.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store
Facebook's testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers.
As you can see from the above, the option would enable advertisers to ‘create a list of people who’ve previously visited your business location’.
How, exactly, Facebook would compile this list would likely come down to matching store visitors with Location Services switched on against in store Wi-Fi signals, enabling them to estimate location.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"I recently got the boys from Honeyweb to design and construct my website from the ground up. Not being a very computer savvy person, I had no idea how anything worked in this industry and the very thought of controlling my website stressed me out. The team from Honeyweb built me a remarkable website that has breathed new life into my business and is bound to increase sales. They also produced it within my budget and have coached me over a very short time to give me the confidence to be in control. I'm so happy with my decision to use Honeyweb and would recommend them to everyone."
Kade Carey
Class Glass & Aluminium
