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Honeyweb Blog / Facebook Advertising

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

Do you use Facebook ads to promote your business? Are you looking to increase your ROI? 

Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

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Facebook earnings beat expectations as ad revenues soar

Facebook comfortably beat Wall Street expectations on Wednesday, announcing that its once-struggling mobile business now accounts for 62% of advertising revenues.

“We had a good second quarter,” said Mark Zuckerberg, Facebook's founder and CEO. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

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