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Honeyweb Blog / Facebook Advertising

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days

Facebook has released a new report which shows that the online conversation around major shopping days is increasingly switching to mobile

With the share of online conversions conducted on mobile versus desktop across 17 markets rising significantly on Singles’ Day, Black Friday, Small Business Saturday and Cyber Monday.

Singles’ Day is likely the one that stands out in that group – originating in China, Singles’ Day is held on November 11, and is a celebration of single people (the date being 11/11, all singles).

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days

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Zuckerberg to Focus on Fixing Facebook’s Issues as His 2018 Challenge

Each year, Facebook CEO Mark Zuckerberg commits himself to a personal challenge – learning mandarin, reading a heap of books, building a personal assistant for his home.

But this year, Zuckerberg’s challenge is a little closer to home, and more aligned with the wider goals of the empire he’s created.

After a year of controversy and questions about Facebook’s role in modern society, Zuckerberg has committed himself to fixing ‘important issues’ with the platform. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Zuckerberg to Focus on Fixing Facebook’s Issues as His 2018 Challenge

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New Facebook News Feed Algorithm Updates You Need to Know

I’m sure you know it by now, but you are a commodity to Facebook.

To keep your interest and attention, Facebook's always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible.

Usually these updates are good for the overall user experience, but they can also cause significant headaches for marketers.

By Nathan Mendenhall
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

New Facebook News Feed Algorithm Updates You Need to Know

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How to Launch a Sequential Facebook Advertising Campaign

Why does your Facebook marketing need to be more ‘pull’, less ‘push’?

‘Push’ refers to marketing messages that are broadcasted indiscriminately to mass audiences. An excellent example of a marketing ‘push’ would be a newspaper ad campaign.

‘Pull’, on the other hand, refers to marketing messages that entice the reader to find out more. These signals may be considered ‘narrowcasting’.

By Victoria Greene
topdogsocialmedia.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Launch a Sequential Facebook Advertising Campaign

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Experts Reveal 2018 Facebook Advertising Predictions

For advertisers, Facebook evolved a lot this year.

In 2017, the site released countless new features, ad types and reporting capabilities, and it has even changed the very tools we manage our ads with.

As we approach the new year, we spoke with a panel of the leading Facebook advertising experts to discuss the role of Facebook in retail for 2018.

By Tara Johnson
cpcstrategy.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Experts Reveal 2018 Facebook Advertising Predictions

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16 of Our Most Powerful Strategies For Advertising On Facebook

The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising.

And when those big goals come up, you want to put the most effective ads in your arsenal out there. That’s where we come in.

We’ve gone through our archives to find some of the most powerful Facebook advertising strategies available.

By Andrew Tate
adespresso.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

16 of Our Most Powerful Strategies For Advertising On Facebook

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Top 10 Facebook Advertising Features You Should Be Using

Are you using Facebook Ads to grow your business?

If not, you should be - Facebook has a wide range of great ad formats, targeting options, and campaign types.

Here are my top 10 favorite Facebook advertising features to consider in your marketing.

By Larry Kim
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Top 10 Facebook Advertising Features You Should Be Using

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