Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Google Ads Targeting Hacks to Slash CPCs in 2019
If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click.
And if you haven’t optimized your audience targeting and ad creation, you’ll be paying for tons of clicks that result in nothing. Nada.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Turn Fans Into Engaged Superfans
Do you want to improve your fan engagement? Wondering how to turn fans into superfans?
In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways.
Why Does Fan Engagement Matter to Marketers?
By Marshal Carper
socialmediaexaminer.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it.
Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising.
They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines.
By Michelle Morgan
searchenginejournal.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Working on a New Feature to Appeal to Younger Users
Over the last few years, Facebook has gone from 'cool app' to 'visual message board for family and friends'
And with that shift, the platform has been gradually losing its appeal among younger audiences.
Facebook has, of course, tried to win back the youth - they've released Snapchat clones, group video chat apps, even, more recently, a challenger for rising short video app TikTok.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning
This will certainly help in your 2019 strategic planning
Twitter has this week released a new 2019 major events calendar, which highlights all the key dates of note, along with indicators of previous tweet volume related to each event.
Now, you can get a head start on all the key dates, with the entire calendar available for download.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market
An executive comes to you and asks, "How can we get more conversions?"
They want you to give them an action and use that action to find a solution. So you examine the data, which reveal customer behaviors.
So how do you formulate hypotheses to ensure you are not focused on simply getting a lift but are capturing valuable discoveries about the customer's thought process?
By Flint McGlaughlin
meclabs.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
Marketing 101: What is a mobile breakpoint?
Marketing has a language all its own.
This is our latest in a series of posts aimed at helping new marketers learn that language.
What term do you find yourself explaining most often to new hires during onboarding?
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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