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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Ways to Increase Sales Using Facebook This Holiday Season

For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.

Here are five ways to use Facebook to increase conversions this holiday season.

By Katrina Padron
socialmediatoday.com

5 Ways to Increase Sales Using Facebook This Holiday Season

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How to Curate Content Without Being Mindless and Mundane

“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”

~ Jason Miller, LinkedIn, from "The Power of Content Curation" by ScoopIt

How many times have you seen a blog post or book chapter begin with a quote from a subject matter expert? It’s called content curation.

By Barry Feldman
socialmediatoday.com

How to Curate Content Without Being Mindless and Mundane

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4 LinkedIn Tips for Better Prospecting

Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively?

LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects.

In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts.

By JoAnne Funch
socialmediaexaminer.com

4 LinkedIn Tips for Better Prospecting

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3 Easy Ways to Increase Your Social Media Followers

Ask any marketer - or better yet, any person - what one thing they would change about their social media accounts if they could. More often than not, the answer will be the same: 

More Followers: Increasing your social media followers is a continuous battle, but there are ways to make it easier. In this post, I'm going to list 3 easy ways to increase your social media following that you may not have thought of.

By Samantha Ferguson
socialmediatoday.com

3 Easy Ways to Increase Your Social Media Followers

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Marketing to Millennials in 2017: 5 Things to Change in Your Business

Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.

However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.

Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.

By Aleh Barysevich

Marketing to Millennials in 2017: 5 Things to Change in Your Business

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Facebook quarterly profits surge to $US2.4b

Facebook has reported a 55.8 per cent rise in quarterly revenue as its mobile- advertising sales soared.

Mobile ad revenue accounted for 84 per cent of Facebook's total advertising revenue of $US6.82 billion ($A8.91 billion) in the third quarter ending September 30, compared with 78 per cent a year earlier. Analysts on average had expected total ad revenue of $US6.71 billion, according to research firm FactSet StreetAccount.

Reuters
skynews.com.au

Facebook quarterly profits surge to $US2.4b

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Yes, Social Media Matters for SEO Link Building

If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong.

While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presence can grow your link profile in other ways. Social media is an important outlet for growing your brand and making connections. And what sites do you think generate natural inbound links that DO impact SEO ranking? You got it, the sites that have a trusted brand and lots of connections. Social media absolutely matters for SEO link building as long as you’re doing the following:

By Nick Stamoulis
brickmarketing.com

 

Yes, Social Media Matters for SEO Link Building

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