Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Sell on Instagram
Is your business on Instagram? Do you want to use Instagram as a revenue stream?
To find out how to use Instagram for sales, I interview Jasmine Star.
By Michael Stelzner
socialmediaexaminer.com
7 Easy Ways To Grow Your Social Media Following Quickly
Before I dive into this, let’s get one thing straight: You are not your social media followers. You are not your likes on Facebook. You are not your views on Snapchat. You are all singing, all dancing....Wait, this isn't Fight Club. But let's be serious: Your social media follower counts don’t actually matter that much.
I’ve previously written about how I’ve been able to grow my Instagram to over 100k followersand generate millions of views on Slideshare - I’m guilty of using these numbers to highlight success. But in reality, it’s the quality of those views and followers that matter most. It’s the number of followers who send personal messages on Instagram explaining how much they love the content you publish. It’s the late night emails from people who found me on Slideshare explaining how one of my decks helped turn their business around.
By Ross Simmonds
socialmediatoday.com
How to Create an Instagram Style for Your Business
Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize?
Attracting your target audience on Instagram starts with a well-planned approach to your visuals.
In this article, you’ll discover how to define an Instagram style for your business.
By Anna Guerrero
socialmediaexaminer.com
The Basics on How to Handle A Crisis On Social Media
Just as in life, many things can go wrong with your business. And with social media keeping us connected every second, your response to a social media crisis can make or break how your followers perceive your brand. But the negative effects of a social media blunder can be greatly reduced with swift action and a solid plan.
In this post I’ll review some basics on how to handle a business crisis on social media.
By Dhariana Lozano
socialmediatoday.com
Twitter’s Untapped Value as a Utility Service Could be Key to Future Growth
Back in June, I wrote a post about how Twitter's failure to capitalize on one of their key opportunities, that being it’s value as a utility service, with the public, real-time nature of tweets making it the perfect platform to share community messages and information. My point then was that Twitter is now ten years old, and many people have grown up with it, which positions it perfectly to cater to the evolving interests of their user base, as opposed to trying to keep a hold on their place as the “cool” app amongst younger users.
In practical terms, they probably need to do both – keeping in touch with the next generation is critical to sustained expansion. But at the same time, if Twitter were able to highlight their value as a utility service, they may be able to re-frame the platform’s importance and make it a more essential app in the lives of more users - which could, in turn, also help them expand their user base and underline their key point of difference.
By Andrew Hutchinson
socialmediatoday.com
11 Helpful Social Media Tools for Marketers
Looking for better social media marketing tools?
There are excellent third-party apps that can help you build your brand and audience through social channels.
In this article, you’ll discover 11 helpful social media tools for marketers.
By Jordan Kasteler
socialmediaexaminer.com
How to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach.
Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns. These cold email attempts are as generic, indistinguishable and therefore ignored as all of your competitors’ similarly cold, half-assed efforts.
It’s no wonder why CTRs and conversions look so… average.
By Brad Smith
unbounce.com
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